The majority of people buying whisky do so because they enjoy the taste. They want to sample different flavors, varieties, or to develop a palate for a good dram.
Increasingly, though, there are those that buy whisky, not for the experience of drinking it, but because they think it can make them rich.
When it comes to buying alcohol as an investment, the first thing you’ll probably think of is fine wine. But, the investment market for whisky is booming to the point that investing in the hard stuff might bring you a better return.
As the Spectator notes, a vertical (a series of bottlings from successive years) of 18-year old vintage Macallan would have cost you £19,000 ($25,000) back in 2015. By the end of 2016, they were worth £46,000 ($61,000). That’s a 142% increase and makes the spirit a better investment bet than first-growth Bordeaux.