TOKYO — As inventories at Japan’s big whisky makers run dry on a surge in demand, craft breweries and distilleries nationwide are making heavy investments to fill the gap with their own unique take on the spirit.
Many of these companies have never made whisky before, but they see big opportunities in the market.
Niigata Beer is spending 50 million yen ($450,000) to turn its warehouse into a whisky distillery, complete with its own still. The Niigata Prefecture-based company even bought 50,000 sq. meters in northern Japan to grow oak for casks.
“Our selling point will be a unique taste developed by a brewery,” President Ken Usami said.